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Start with the basic building block of all narrative.
Should your influencers be human – or virtual?
Influencers are effective. But they’re people. They could suddenly lose it, and that backfires on you. Just think of how Kanye West damaged Adidas’s brand. Something like that can happen with brands and influencers of any size. But influencers don’t have to be flawed humans anymore. Take Lil Miquela. Millions of Instagram followers, and she’s […]
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Welcome to The Brandwise, where branding meets science and strategy! Whether you’re an entrepreneur building your dream business, a marketer seeking the next edge, or a curious mind passionate about consumer behavior, you’ve come to the right place.Branding is not just about catchy slogans or vibrant logos—it’s a sophisticated blend of psychology, data-driven insights, and […]
Introducing The Brandwise : Science Based Branding
Welcome to The Brandwise, where branding meets science and strategy! Whether you’re an entrepreneur building your dream business, a marketer seeking the next edge, or a curious mind passionate about consumer behavior, you’ve come to the right place.Branding is not just about catchy slogans or vibrant logos—it’s a sophisticated blend of psychology, data-driven insights, and […]